Here, every article is written by those who believe that the motorcycle jacket can be reinvented: welcome to VEST PARIS, where elegance, safety and innovation meet in total discretion.
Some brands are content to follow trends, while others create them. In a Paris where silhouettes cross at breakneck speed, scooters glide between lanes, and the allure of a well-cut suit must withstand the elements as well as the glare, I've just discovered VEST PARIS. A discreet, almost confidential house, heir to the Inventive Citi brand that has already marked a turning point in the history of men's fashion since its creation in 2012. Here, catwalk elegance meets the rigor of certified motorcycle equipment. A rare, almost improbable encounter between high-quality tailoring, technology against the elements and CE motorcycle protection, designed for the city-dweller who lives at two speeds: that of the meetings and that of the asphalt.
Behind each creation, there's a fixed idea: to enable the urban man, often in a hurry, always demanding, to go from the handlebars to the meeting room without ever sacrificing either his looks or his safety. At a time when the designer motorcycle jacket is still looking for a place in the executive wardrobe, VEST PARIS has drawn up the ideal contours: discreet, elegant, urban, waterproof and even very warm for winter, with invisible protection that betrays nothing at first glance.
The urban rider's CSP+ dream wardrobe
Over the past few years, motorcycles and scooters have established themselves as indispensable solutions for escaping traffic jams and saving time in a saturated daily routine. CSP+ professionals, whether executives, lawyers, designers or entrepreneurs, are still riding their two-wheelers to the office in ever-growing numbers, despite the restrictions imposed on them by the Mairie de Paris.
But until the advent of the Inventive Citi brand, one problem remained, almost unsolvable: how to protect your body with standard motorcycle gear while maintaining an impeccable look in a professional context? The answer often came down to a frustrating compromise: a technical jacket that was too sporty to blend in with the business environment, or an elegant coat that lacked the slightest protection against the elements. This is precisely the gap where VEST PARIS has taken over from Inventive Citi. A philosophy that extends even beyond two-wheelers.
The brand's designers understand that the modern man is no longer willing to choose between form and function. Their proposition is clear: offer stylish motorcycle jackets that can be slipped over a suit, are waterproof, breathable, feature invisible CE protectors, and are cut from materials usually found on the most luxurious pieces on the catwalk.
Three icons that redefine the back-to-school season
As the first chills of September make themselves felt, three pieces alone embody this stylistic and technical revolution.
V1 motorcycle trench coat: the timeless allure of grand Paris
The Trench V1 is an ode to functional minimalism. Its long cut, nine centimeters longer than a classic parka, evokes the impeccable silhouettes we see on the streets of Saint-Germain or in front of the offices on boulevard Haussmann. Here, no concessions are made to elegance: no logo, pure lines, impeccable fall, balanced proportions.
Yet beneath this apparent sobriety lies invisible armor: SAS-TEC protectors on the shoulders, elbows and back, all CE-certified and ready to absorb shocks. Majocchi's Rescue or Loro Piana's Storm System membrane provides exceptional waterproofing and breathability for all-day wear without discomfort. The seams are heat-welded, guaranteeing maximum protection against the rain. And because a professional wardrobe doesn't tolerate approximation, the Trench moto V1 is equipped with ten discreet pockets, a removable hood and can be combined with the V3 thermal lining that protects down to -10°C. It's the chic urban motorcycle jacket par excellence: part city coat, part two-wheeled protection.
V2 motorcycle parka: utilitarian luxury
For those who prefer a more compact fit, the V2 motorcycle parka embodies the perfect marriage of pragmatism and elegance. Its shorter silhouette, inspired by the sport or military parkas revisited by the big names, offers great freedom of movement while retaining a sober, contemporary look.
It features the same technical assets as the Trench V1: Rescue membrane by Majocchi or Storm System by Loro Piana, welded seams, invisible SAS-TEC protectors, reversible reflective stripes. Comfort is immediate, versatility total. This elegant waterproof motorcycle jacket is designed for the man who goes from a client meeting to an informal dinner without changing his outfit. In winter or in the rain, it remains impeccable and high-performance.
V68-02 motorcycle jacket, the blazer that hides a suit of armor
There's something almost irreverent about the V68-02: daring to conceal motorcycle protection in such an elegant blazer is a tour de force. Cut close to the body, with a clean tailoring collar that folds down in case of rain and finishes worthy of the finest ateliers, it seems tailor-made for a cocktail party or a high-level meeting.
Yet underneath the technical wool are CE motorcycle protectors, a waterproof and breathable membrane, a removable hood and a magnetic system that holds the collar perfectly in place. This is the minimalist luxury motorcycle jacket par excellence, designed for the rider who doesn't want a rough hybrid garment, but a genuine fashion piece that provides effective protection on the road.
The DNA of a house that thinks like a fashion house
VEST PARIS doesn't just add shells to an elegant jacket. The brand conceives its pieces as true luxury garments, starting with the cut and the fit before integrating the technical aspects. Fabrics are sourced from the world's leading suppliers of technical materials, starting with Loro Piana, a guarantee of exceptional feel and durability. Thermore V3 insulating linings are made from recycled polyester, a sign that today's luxury cannot ignore environmental responsibility. The garments are made to order in a French workshop with a precision that evokes the great names of tailoring, but with a constant awareness of the constraints associated with riding a motorcycle in an urban environment.
This approach puts VEST PARIS in a class of its own. The brand stands at the crossroads between Prada for purity of line, Hermès for timelessness and exacting craftsmanship, and a high-end motorcycle outfitter for invisible performance. The idea that a professional motorcycle jacket can be as desirable as a catwalk coat has been established.
Why September is the perfect time
The start of the new school year is a pivotal moment in a professional life. After the carefree days of summer, dress codes are reaffirmed, agendas are filled, and city commutes become a daily occurrence once again. It's also the season for unexpected weather: cool mornings, sudden showers, still balmy evenings. For the man on two wheels, this is the time when a stylish motorcycle jacket becomes a strategic investment. It lets you face the weather without having to lug around a change of clothes for the day, maintain impeccable style at all times, and feel protected in traffic jams and on the ring road.
Adopting a VEST PARIS piece for back-to-school also means subtly standing out from the crowd. Our creations are not mass-produced; they are often made-to-measure, with lead times that contribute to their exclusivity. In a world where everything can be bought at the click of a button and worn without a soul, this rarity is priceless.
A revelation for me as an entrepreneurial journalist
I leave this discovery with the conviction that VEST PARIS, and before it Inventive Citi, is not just a brand, but the harbinger of a new segment in men's fashion. A segment that no longer tolerates compromises between style and protection, that demands that a designer motorcycle jacket be as impeccable as an Italian suit, and that understands that true elegance doesn't stop at the parking lot door.
Observing the finishes, touching the materials, trying on the cuts, I realized that we were dealing with the work of a goldsmith. Nothing is left to chance: the seams, fastenings, pockets, everything is designed to support the life of a professional on two wheels without ever betraying the aesthetic. This precision, this obsession with detail, this ability to reconcile two a priori incompatible worlds are what lead me to assert that VEST PARIS could well become the absolute reference for elegant motorcycle jackets.
History may record that it was in the autumn of 2025 that you finally discovered a Parisian brand that has redefined the contours of chic mobility and given your wardrobe a new meaning. Men who, like me, love efficiency as much as style, now know that they can slip on a VEST PARIS piece in the morning and feel ready to take on the city, from the first coffee to the last meeting. It's rare, precious and terribly desirable.
By Nicolas B. Entrepreneur and Journalist