The mission of VEST PARIS
Being able to do more with less clothing creates a break from the traditional creative approach.
For VEST PARIS, the principle of "one garment = one use" has become inappropriate. VEST PARIS promotes the principle of the "multifunctionality" of a garment.
According to this principle, a single garment must meet several experiences with the same level of requirement and performance as specialized clothing.
This approach responds to the emergence of new needs arising from a profound transformation of the way of life in urban and peri-urban areas.
The principle of "fewer clothes" also appears in our commercial approach, which is based on ordering. This allows us to produce less and better, and above all, to avoid waste.
Why this Mission
Our primary objective is to reconcile the user with their clothing, to erase their frustration by opening them up to new experiences.
VEST PARIS creates a break with the way clothing has always been thought of: 1 item of clothing = 1 use.
Concretely: either the garment is beautiful, or it is warm, or it is waterproof, or it protects against the risks of circulation, or it is comfortable, or it allows me to make physical efforts and it is sports clothing, or it is technical but it is not ethical.
But never all of this at the same time.
At VEST PARIS, we've successfully established the principle that a single, unique garment can meet all these criteria without compromising on any of them. A new approach based on 10 years of experience with Inventive Citi.
To perfectly meet the need, we had no choice. We had to impose a new way of thinking about clothing by jointly implementing two measures:
- completely rethink the design of the garment
- develop materials other than those imposed on us by the market.
The promise of VEST PARIS
Since its inception, VEST PARIS has been committed to making you "operational" whatever the situation and experience you will face during your day.
If you have to look good by being well dressed, if you have to be protected from the elements, if you have to be safe on the road when you travel by bike or two-wheeler.
Over the past 10 years, the daily lives of our users in urban and peri-urban areas have undergone profound changes.
The 21st century is ushering in a new art of living. We are asked:
- to change our way of working (to work differently, to be more versatile),
- to consume better or even less
- to commit ourselves to actions to protect the planet
- to move around differently (this exposes us to climatic hazards and traffic risks),
- to adapt to new technologies and adopt new reflexes
- to know how to adapt our social life to all these changes
VEST PARIS's action to keep its promise
Everything is moving faster, the rules are constantly changing.
To respond effectively to this ongoing revolution, you need to be well-organized, adaptable, well-informed and have the right equipment.
The right equipment is therefore one of the key elements. The creators of VEST PARIS understood this a long time ago.
By identifying very early on this new urban and peri-urban art of living that is imposed on us, we have identified the new needs and we have responded to them effectively by creating clothing adapted in its functionality.
So, we created the principle of the aesthetic versatility of clothing by adding an additional and determining criterion: safety!
This criterion is an added value that further distinguishes our clothing: it is aimed at those who travel on two wheels or by bicycle to get around urban and peri-urban areas.
VEST PARIS and the competition
Ten years ago, we arrived in a boring, standardized market segmented by universe. Each of these universes was represented by single-function, single-use clothing that was unsuitable for the market.
At the beginning of the 21st century, we are witnessing a transformation in our way of life, in which we must learn to move differently. This exposes us to new experiences in the same day.
Today, the daily life of an urban and peri-urban user is made up of multiple experiences that would require as many clothes as we have needs:
- An aesthetic garment
- a garment that protects him from the rain
- a garment that protects him from the wind
- a garment that protects him from the cold
- another item of clothing that keeps him safe in his urban travels when he may have to use a bicycle or a scooter
- a garment that adapts to variations in body temperature
- a light garment that helps him bear his fatigue,
- a garment designed to anticipate his movements.
VEST PARIS, alone in the world
Apart from the concept imagined in 2011 by Inventive Citi - now VEST PARIS - no jacket has ever managed to respond to all these hazards on its own.
In the absence of a market response, users found themselves in a dead end, forced to choose by default a garment that only met one part of their needs.
To make a choice is to renounce. To choose between beauty and performance, between beauty and safety, between beauty and comfort, between beauty and practicality. Each day is therefore a continual renunciation synonymous with dissatisfaction.
The users' lives are therefore a succession of choices towards substitute brands whose products are single-function and therefore unsuitable: fashion brands, specialist brands, sports brands.
VEST PARIS has addressed this anomaly by offering the user a garment that combines, without any compromise, all the functions they will need to confidently experience all of these experiences.
By reconciling him with his clothing, VEST PARIS has become obvious, a reflex, the only solution.
VEST PARIS and Dieter Rams
Since its inception, VEST PARIS has adopted the 10 principles of good DESIGN by the famous German designer Dieter Rams.
For this design genius, an object must meet all of these 10 criteria:
- Aesthetic
- Minimal
- Useful
- Functional
- Discreet
- Honest
- Versatile
- Ecological
- Sustainable
- Innovative
Dieter Rams's philosophy is based on functionalism, just like that of Danish designer Arne Jacobsen. Functionalism is a principle in architecture that advocates pragmatism and rationality. A detail has a function, a form has a utility.