Faced with growing environmental and social challenges, VEST PARIS is redefining the standards of technical fashion by combining personal protection and ecological commitment.
The brand, which specializes in technical urban clothing for men, is implementing a bold strategy to create jackets that are durable, functional, and respectful of the planet.
Here's how VEST PARIS manages to combine safety and eco-responsibility thanks to an innovative model and strong values.
1. The “Made on Order” model: anti-waste production
At the heart of VEST PARIS's commitment is the "made to order" production model. Unlike traditional brands that mass-produce, often generating surplus and waste, VEST PARIS makes each jacket to order.
A Commitment Against Textile Waste
This model allows for the production of only what is needed. This means no unnecessary inventory is generated, and each jacket produced has a specific recipient. This approach drastically reduces unsold stock, which represents a significant portion of waste in the fashion industry.
The brand is committed to delivering to the customer within 18 days, which is considered a performance in terms of timing.
A Close Link with the Customer
The "made-to-order" approach also fosters a personalized relationship with the customer. Each jacket is designed to precise specifications, enhancing customer satisfaction and the feeling of owning a unique piece.
2. The use of recycled and natural materials
In the design of its clothing, VEST PARIS favors materials with low environmental impact.
Recycled materials: a second life for resources
The recycled fabrics from Majocchi, Loro Piana, and Thermore used by the brand are sourced from existing materials, thus avoiding the extraction of new resources. This approach limits the consumption of water, energy, and chemicals.
VEST PARIS uses Rescue products from Majocchi, which are made from recycled polyester and have a laminated membrane made from corn.
Natural fibers: durability and comfort
At the same time, VEST PARIS focuses on natural fibers like wool and cashmere, particularly from Loro Piana, which offer exceptional comfort while being environmentally friendly. These carefully selected materials also guarantee excellent durability.
3. Products designed to last
One of the fundamental principles of VEST PARIS is to create technical clothing designed to stand the test of time.
Quality and longevity
Each jacket is crafted with premium materials and robust sewing techniques, ensuring increased longevity. This philosophy opposes disposable fashion, where garments are designed to be quickly replaced.
This is one of the brand's successes: the resistance of its products to the test of time, designed in particular for intensive daily use whatever the weather and pollution.
Timeless design
In addition to their durability, VEST PARIS jackets feature an elegant and timeless style, making them relevant year after year. Customers can reduce their wardrobe while maintaining versatile and high-performance pieces.
By purchasing a single model, it will adapt to all situations. This is based on an aesthetic bias that spans the ages and is combined with the jackets' multi-functionality, which gives them great adaptability.
4. An innovative recycling policy
To go even further in its eco-responsible approach, VEST PARIS has implemented a policy of taking back old jackets.
Clothing Recycling
Customers have the option to donate their old jackets, whether from VEST, Inventive Citi, or another brand. VEST PARIS offers a commercial offer for this purpose. These jackets are then dismantled and the materials recovered to make new pieces or other useful products.
A circular model
By incorporating this recycling approach, VEST PARIS is adopting a circular model, where each product can have a second life. This initiative helps reduce textile waste while raising consumer awareness of the importance of extending the life of their clothing.
5. Local manufacturing to reduce the carbon footprint
Another pillar of VEST PARIS's strategy is to favor local and responsible manufacturing.
European materials
Since the brand's inception in 2012, it has sourced its raw materials exclusively from European, primarily Italian, suppliers. This not only ensures optimal traceability, but also significantly reduces the carbon footprint associated with material transportation.
Production in Europe
All VEST PARIS jackets are manufactured in European factories that meet high social and environmental standards. This geographical proximity limits travel and therefore reduces the carbon footprint.
6. Versatile jackets to reduce the size of the men's wardrobe
Finally, for 12 years, VEST PARIS has rethought the very concept of clothing by creating jackets capable of adapting to all situations.
One jacket, many uses
The brand's technical jackets are designed to be worn in different contexts:
- At work , for a professional look thanks to an elegant design.
- On weekends , in a relaxed and comfortable style.
- In urban mobility , by bicycle or motorbike, thanks to technical characteristics such as waterproofing and integrated protections.
A reduction in consumption
By offering a multifunctional jacket, VEST PARIS allows men to downsize their wardrobe, thus limiting their clothing consumption. A smart solution for those seeking simplicity and minimalism, while contributing to a more sustainable lifestyle.
“Buy little but well” is our motto.
Conclusion: a visionary and responsible brand
With its "made to order" production model, its commitment to recycled or natural materials, its recycling policy, its local manufacturing and its versatile designs, VEST PARIS positions itself as a pioneering brand in the technical fashion industry.
By protecting people with functional and safe clothing, while respecting the planet, the brand embodies a modern and responsible vision of fashion. Choosing VEST PARIS means choosing sustainable, ethical, and elegant clothing, designed to meet the challenges of everyday life.