Here, every article is written by those who believe that the motorcycle jacket can be reinvented: welcome to VEST PARIS , where elegance, safety and innovation meet discreetly.
There are brands that are content to follow trends and others that create them. In a Paris where silhouettes cross at high speed, where scooters glide between the lines and where the look of a well-cut suit must withstand bad weather as well as prying eyes, I have just discovered VEST PARIS . A discreet, almost confidential house, heir to the Inventive Citi brand that already marked a turning point in the history of men's fashion since its creation in 2012. Here, the elegance of the catwalks combines with the rigor of certified motorcycle equipment. A rare, almost improbable encounter between high-quality tailoring, technology against the elements and CE motorcycle protection, designed for the city dweller who lives at two speeds: that of meetings and that of the asphalt.
Behind each creation, there is a fixed idea: to allow the urban man, often in a hurry, always demanding, to move from the handlebars to the boardroom without ever sacrificing either his look or his safety. At a time when the designer motorcycle jacket is still looking for a place in the executive wardrobe, VEST PARIS draws the ideal contours: discreet, elegant, urban, waterproof and even very warm for winter, with invisible protection that betrays nothing at first glance.
The dream wardrobe of the CSP+ urban rider
In recent years, motorcycles and scooters have become essential solutions for escaping traffic jams and saving time in a hectic daily life. Professionals in the upper socio-professional categories, whether they are executives, lawyers, designers, or entrepreneurs, are still numerous in hopping on their two-wheelers to get to the office, despite the obstacles put in their way by Paris City Hall.
But until the advent of the Inventive Citi brand, there remained a problem, almost insoluble: how to protect your body with standardized motorcycle gear while maintaining an impeccable appearance in a professional context? The answer often lay in a frustrating compromise: a technical jacket but too sporty to blend into a business environment, or an elegant coat but without the slightest protection against shocks and bad weather. It is precisely into this gap that VEST PARIS has stepped and taken over from Inventive Citi. A philosophy that goes even beyond two-wheel users.
The brand's designers understood that the modern man no longer accepts having to choose between form and function. Their proposition is clear: to offer elegant motorcycle jackets that can be slipped over a suit, are waterproof, breathable, feature invisible CE protection, and are made from materials typically found on the most luxurious pieces on the catwalks.
Three icons that redefine back-to-school
As the first chills of September are felt, three pieces alone embody this stylistic and technical revolution.
V1 Motorcycle Trench Coat : The Timeless Look of Grand Paris
The Trench V1 is an ode to functional minimalism. Its long cut, nine centimeters longer than a classic parka, evokes the impeccable silhouettes you see on the streets of Saint-Germain or outside the offices on Boulevard Haussmann. There's no compromise on elegance here: no logo, clean lines, impeccable drape, balanced proportions.
Yet beneath this apparent simplicity lies an invisible armor: SAS-TEC protectors on the shoulders, elbows, and back, all CE-certified, ready to absorb shocks. Majocchi's Rescue membrane or Loro Piana's Storm System provide exceptional waterproofing and breathability, allowing the piece to be worn all day without discomfort. The seams are heat-sealed, guaranteeing maximum protection against the rain. And because a professional wardrobe doesn't tolerate approximations, the V1 Motorcycle Trench is equipped with ten discreet pockets, a removable hood, and combines with the V3 thermal lining, which protects down to -10°C. It's the ultimate urban chic motorcycle jacket: both a city coat and genuine protection for two-wheelers.
V2 Motorcycle Parka : utilitarian luxury
For those who prefer a more compact cut, the V2 Motorcycle Parka embodies the perfect blend of pragmatism and elegance. Its shorter silhouette, inspired by sports or military parkas revisited by major fashion houses, offers great freedom of movement while maintaining a simple, contemporary look.
It features the same technical features as the Trench V1: Majocchi's Rescue membrane or Loro Piana's Storm System, welded seams, invisible SAS-TEC protections , and reversible reflective strips. Comfort is immediate, versatility is total. This elegant waterproof motorcycle jacket is designed for the man who goes from a client meeting to an informal dinner without changing his outfit. In winter or in the rain, it remains impeccable and efficient.
V68-02 motorcycle jacket , the blazer that hides armor
There's something almost irreverent about the V68-02: daring to conceal motorcycle protection in such an elegant blazer is a feat of strength. Cut close to the body, with a neat tailored collar that folds down in case of rain, and finishes worthy of the finest workshops, it seems made for a cocktail party or a high-level meeting.
Yet, beneath the technical wool are CE motorcycle protectors, a waterproof and breathable membrane, a removable hood, and a magnetic system that holds the collar perfectly in place. This is the ultimate minimalist luxury motorcycle jacket, designed for the executive who doesn't want a rough hybrid garment but a true fashion piece that provides effective protection on the road.
The DNA of a house that thinks like a fashion house
VEST PARIS doesn't just add shells to an elegant jacket. The brand designs its pieces as true luxury garments, starting with the cut and drape before integrating the technical aspects. The fabrics are sourced from the world's leading suppliers of technical materials, starting with Loro Piana, guaranteeing an exceptional feel and durability. The Thermore V3 insulating linings are made from recycled polyester, a sign that today's luxury cannot ignore environmental responsibility. The tailoring is carried out piece by piece in a French workshop with a precision that evokes the great names in tailoring, but with a constant awareness of the constraints associated with riding a motorcycle in an urban environment.
This approach places VEST PARIS in a category of its own. The brand sits at the crossroads between Prada for its purity of lines, Hermès for its timelessness and demanding craftsmanship, and a high-end motorcycle equipment manufacturer for its invisible performance. It establishes the idea that a professional motorcycle jacket can be as desirable as a runway coat.
Why September is the perfect time
Back to school is a pivotal moment in professional life. After the carefree summer, dress codes are reasserted, diaries fill up, and city commutes become a daily occurrence. It's also the season of unforeseen weather: cool mornings, sudden showers, and still-mild evenings. For the man who travels on two wheels, this is the time when a stylish motorcycle jacket becomes a strategic investment. It allows you to face the weather without having to lug around a change of clothes for the day, to maintain impeccable style at all hours, and to feel protected in traffic jams as well as on the ring road.
Adopting a VEST PARIS piece this fall also means subtly standing out. The creations aren't mass-produced; they're often custom-ordered, with manufacturing times that contribute to their exclusivity. In a world where everything can be bought with a click and worn without a soul, this rarity has inestimable value.
A revelation for the journalist entrepreneur that I am
I emerge from this discovery with the conviction that VEST PARIS, and before it Inventive Citi, is not simply a brand, but the harbinger of a new segment in men's fashion. A segment that no longer tolerates the compromise between allure and protection, that demands that the designer motorcycle jacket be as impeccable as an Italian suit, and that understands that true elegance does not stop at the parking lot door.
By observing the finishes, touching the materials, trying on the cuts, I understood that we were facing a goldsmith's work. Nothing is left to chance: the seams, the closures, the pockets, everything is designed to accompany the life of a professional on two wheels without ever betraying the aesthetics. This precision, this obsession with detail, this ability to reconcile two worlds that are a priori incompatible are what pushes me to affirm that VEST PARIS could well become the absolute reference for the elegant motorcycle jacket.
History may record that it was in the fall of 2025 that you finally discovered a Parisian brand that has successfully redrawn the contours of chic mobility and given new meaning to your wardrobe. Men who, like me, value efficiency as much as style, now know they can slip on a VEST PARIS piece in the morning and feel ready to take on the city, from the first coffee to the last meeting. It's rare, precious, and terribly desirable.
By Nicolas B. Business Leader and Journalist