Here, every article is written by innovative and forward-thinking minds who believe that your everyday security can be reinvented: welcome to VEST PARIS, where elegance, protection and technology discreetly meet.
Quiet Luxury, the global trend redefining high-end fashion in 2025
In 2025, the luxury fashion industry is experiencing a turning point. The excesses of bling and ostentatious logos are giving way to a more subtle movement: Quiet Luxury. This aesthetic, centered on understated elegance, impeccable tailoring, and fine materials, stands out as the symbol of an era in search of understated elegance and sustainability.
Houses like Loro Piana, The Row, and Brunello Cucinelli dominate this field. Their philosophy? Luxury no longer needs to be displayed: it needs to be felt. Wearing a perfectly tailored jacket in a rare technical fabric has become a sign of ultimate refinement—recognizable only by those in the know.
When elegance becomes functional in the modern city
From fashion to chic utility clothing
Quiet Luxury isn't just about aesthetics; it's also about pragmatics. In major cities like Paris, Milan, or Zurich, high-end customers now want clothes that can keep up with their pace: going to the office, taking a scooter, traveling by plane, going out to dinner—without ever sacrificing comfort or safety.
This is where the new generation of high-end urban jackets is born: an elegant motorcycle jacket, a chic cycling jacket, and a timeless piece capable of lasting through the seasons.
Strongly growing demand with urban mobility
The rise of two-wheelers and electric bikes in Europe has transformed needs. Classic leather motorcycle jackets appear heavy and flashy, far removed from the codes of understated elegance. Urban drivers and cyclists are now looking for stylish technical jackets that offer discreet protection against wind, rain, and shocks.
VEST PARIS the embodiment of quiet luxury applied to protection
A Parisian house with a unique positioning
VEST PARIS stands out as one of the few brands to understand that the jacket of tomorrow must be stylish, technical, and protective. Inspired by the DNA of Parisian tailoring, the brand creates pieces that seamlessly transition from scooter to office.
V1 Motorcycle Trench and V2 Motorcycle Parka : elegant motorcycle jackets and high-end urban cycling jackets, lightweight, discreet and designed for daily travel.
V68-02 motorcycle jacket : a chic motorcycle jacket that combines technical reinforcements and simplicity, designed for the active man in the city.
V4 motorcycle jacket : the versatile urban jacket, ideal for facing bad weather with a minimalist and timeless cut.
V007 Jacket : the iconic piece, a discreet bulletproof and stab-resistant jacket, NIJ IIIA certified, which embodies invisible security in the service of elegance.
When protection becomes invisible
This is where the uniqueness of VEST PARIS lies: making protection an invisible detail.
SAS TEC motorcycle technologies, ballistic or anti-blade from Protecop, partners of VEST PARIS, do not weigh down the silhouette.
Waterproof membranes are integrated into noble fabrics (Loro Piana Storm System, Majocchi, Italian and Japanese technical materials), and the Metallux YKK zips bring a contemporary touch.
The result is a collection of jackets that protect without being visible, and which perfectly fits the spirit of Quiet Luxury.
Quiet Luxury and personal protection: a cultural evolution
From status clothing to reassuring clothing
In the past, luxury fashion was mainly used to display social status. Today, in an urban context where security is becoming a growing concern, clothing takes on a new dimension: that of discreet armor.
The stylish V007 bulletproof and stab-resistant jacket from VEST PARIS meets this need. It protects against attacks (bladed weapons, small-caliber handguns) while remaining indistinguishable from a refined city jacket.
A demanding and enlightened clientele
This movement appeals to a very specific clientele: executives, active everyday men who need to go fast while feeling protected and serene in their clothing, exposed people, urban two-wheel users, and even prescribers who are fans of rare products. Their demands go beyond fashion: they are looking for safety, durability, discretion, and exceptional products that others don't have.
This is the very essence of Quiet Luxury: value lies in what others do not see, but which the initiate knows how to recognize and appreciate.
The new niche brands that are redefining understated luxury
While houses like Moncler and Zegna remain well-known pillars, the real quiet luxury revolution in 2025 comes from more confidential brands that appeal to connoisseurs:
Aspesi : Italian pioneer of minimalist jackets, renowned for its technical nylon parkas and sleek style.
Herno Laminar : expert in high-end technical clothing, with waterproof and breathable pieces with a simple design.
Ten c : a cult Italian brand specializing in modular and timeless jackets, designed to last a lifetime.
Acronym : absolute reference in urban technical clothing, combining avant-garde design and extreme performance.
CP Company : Known for its innovative dyes and functional urban jackets, adopted by a demanding clientele.
These houses share a common point with VEST PARIS : an obsessive search for textile technology, discreet refinement and versatility.
Clothing as discreet armor of the 21st century
Quiet Luxury isn't a passing fad. It's a cultural revolution that redefines luxury: less ostentation, more meaning, sustainability, and discretion.
Within this global movement, the French brand VEST PARIS occupies a unique place. The Parisian house doesn't just follow the trend: it fuels it and has been a pioneer since 2012 under the name Inventive Citi. By creating elegant motorcycle jackets, high-end urban jackets, and discreet bulletproof and blade-resistant jackets, VEST PARIS perfectly exemplifies the idea of protective elegance, adapted to contemporary urban life.
The future of luxury fashion is already taking shape: clothing that dresses, reassures and protects, without ever giving in to the superfluous.
And in this vision, the VEST PARIS jacket is not just a piece of clothing: it is the discreet armor of the 21st century.