VEST PARIS has decided to regularly give its users a voice. Witnesses or actors of a mobility disrupted by political choices or beliefs, some will explain to us why they chose VEST PARIS.
Close-up of the day
Today, we introduce you to Frédéric Benichou, a Parisian and, above all, a French instigator in the field of web agencies. Frédéric was, above all, one of the first businessmen to ride the wave of new technologies in the early 2000s.
Natural rapprochement with VEST PARIS
Frédéric was also a pioneer of sustainable mobility. "Five years ago, I decided to leave my car in the garage," he confirms. "The car is neither inevitable nor obligatory. So, I swapped it for the bicycle."
And while he rides 18 kilometers a day by bicycle, he's never swallowed the slurs on the safety of two-wheeled users in Paris. "When you leave the cycle paths, you find yourself in real lawless zones where danger is everywhere," says the co-founder of Coorp Academy.
We can better understand why Frédérick Benichou fell under the spell of VEST PARIS in 2018 (Inventive Citi at the time). "I'm a huge fan of the brand," says Frédérick.
Love at first sight
“Not only are the clothes comfortable, well-cut, and extremely well-thought-out, but they also offer innovative designs and finishes that meet high-end standards.
It should also be noted, and this is rare enough to be highlighted, that the after-sales service is quite exceptional with an efficient and diligent repair system.
Finally, and this is of course the most important thing, VEST PARIS provides protection against all challenges and is also completely invisible in the event of a fall.
The bike fall!
It's hard for Frédérick Benichou to deny it. Victim of a bicycle accident, due to the carelessness of a scooter driver, he will never regret having chosen the "shock protection" option.
"Without these protections, the consequences of my accident would have been much more serious and I would have had a broken elbow," said the man who only suffered a shoulder injury.
“Protection is like insurance: you think you'll never need it,” confides the serial web entrepreneur. “But when you're faced with a challenge, you're relieved to wear it. When I'm not wearing my VEST PARIS parka, I'm less confident on my bike. As a result, I get less enjoyment out of it.”
Security, a guarantee of peace of mind
According to Frédéric, for the enjoyment to be complete, cyclists would need to demonstrate more civic-mindedness. "Creating a points-based license for cyclists could be a real solution," he assures, never short of an innovative idea.
At VEST PARIS we love our customers, and as you'll see, they love us back.