Since 2013, this jacket has promised a new clothing experience to urban and suburban users who travel by bicycle.
A promise that holds in 5 points:
- a clean, timeless design without a logo
- essential safety when traveling by bicycle
- protection against the elements worthy of outdoor clothing
- great breathability during exercise
- functional details that make pedaling easier
Now you can wear a jacket everywhere, all the time and in all weather without looking like a "cyclist".
Find out more about the creative process behind this jacket and why it will make your everyday life, whether on or off the bike, a whole new experience.
The observation: an inadequate market response
The number of bicycle users has been growing rapidly for years, yet very few urban dwellers purchase clothing specifically for their bicycle commute. Why this paradox?
Answer: The perfect cycling jacket doesn't exist, and users are constantly making compromises. They have to choose between:
- a cycling garment that is rarely (or never) stylish
- clothing that does not protect against traffic risks
- a classic jacket without any functionality designed for cycling
- a jacket in which he sweats
- a jacket that does not protect him from the weather
Our approach: identifying your needs
After conducting dozens of questionnaires with our customers, we concluded that there is a specific order to follow in the search criteria for a jacket by the cycling user:
Research #1: Design
Commuting is a short time that requires protection, but the gear we wear to protect ourselves shouldn't dictate our look for the day.
Research #2: Being protected from the elements
The user needs to be protected from rain, wind, cold and heat
Research No. 3: be protected from traffic risks
During the journey, the user must be visible to others and be protected if he falls.
Research #4: pedal comfortably
Comfort means, first and foremost, not sweating in your gear. The jacket must also be designed to facilitate the cyclist's movements as much as possible while on the bike.
VEST PARIS: the only answer to your needs
1 - your elegance, our priority
Since its creation, VEST PARIS has paid particular attention to the aesthetics of its technical clothing. It is even THE priority criterion!
Our stylistic bias is to offer the most stripped-down design possible and to hide all the features.
It is essential that the customer feels comfortable and desirable in their clothing. This is why the design team is composed exclusively of stylists from major luxury brands: Valentino, Nina Ricci, and Tom Ford.
2 - your protection against the elements, an obligation
VEST PARIS integrates PRO membranes into each of its jackets, commonly used in active sports and high-performance specialist clothing.
Rain and wind
With a performance level of at least 10,000 /10,000 , the membrane used by VEST PARIS fully protects you from rain and cold wind. The level of protection is optimal and exposure can be repeated intensively.
Our jacket is even considered a "wall" by those who have been using it every day on their bikes for years.
Insulation
Cycling means being exposed to sometimes freezing temperatures.
The V1 and V2 models (not the GRAPHENE jacket) include a removable lining equipped with 120 gram THERMORE wadding providing protection against the cold down to -10 degrees without you feeling cramped in your garment.
The heat
This is another advantage of our jackets.
The removable lining allows the jacket to be worn in warmer weather. The membrane offers great breathability, and its technology will prevent you from sweating while you cycle.
3 - your safety, our obsession
This is the real added value of our clothing! The one that categorically sets us apart from the competition.
Cycling also means finding yourself on slippery or bumpy roads, and running the risk of falling or having a traffic accident. The number of cycling accidents—including various injuries and deaths—is increasing every year.
Here is our response to limit these risks
Shock protection
It is provided by protectors on the shoulders, elbows and back. These inserts are removable and are CE certified.
Their big advantage is their discretion: invisible to the naked eye and so thin that you can't feel them.
A real plus that can save you years of struggle or rehabilitation.
Night visibility
We invented the principle of reversible sleeve tabs incorporating reflective strips.
Either you show them to increase your visibility when you are on the bike, or to hide them once you get off the bike.
4 - your comfort, our promise
Having your legs free to pedal, get on or off your bike, put on a hood when it rains, have a high collar when it's cold, have a light jacket that doesn't tire you out, have large pockets closed by a zip, secure, accessible and waterproof etc. VEST PARIS technical jackets have thought of everything and anticipated everything.
Your pedaling comfort will be optimal and your movements will be supported and facilitated.