VEST PARIS is a French brand that, since 2011, has been supporting the transition to more responsible mobility with its versatile, durable jackets that facilitate and protect your travels. VEST PARIS creates clothing designed for intensive, urban use.
This is the mission of our brand.
How did we get here?
VEST PARIS wants to reconcile the user with their clothing
This is the primary goal of VEST PARIS: to eliminate user frustration by opening them up to new experiences.
VEST PARIS creates a break with the way clothing has always been designed: 1 item of clothing, 1 use.
Examples: either it is beautiful, or it is warm, or it is waterproof, or it protects against traffic risks, or it is comfortable, or it is light, or it allows me to make physical efforts, or it is not strong enough to withstand intensive use.
As a result, we've spent our time making compromises since the beginning. We choose by default and therefore we buy with a feeling of frustration because no item of clothing meets all these criteria.
Multifunctionality: the VEST PARIS solution
At VEST PARIS, we reject the long-held idea that a garment has only one function.
We want to impose the principle of a unique garment that accompanies you every day to work or on your outings and which offers a multitude of answers to all your needs.
This multifunctionality allows you to feel ready whatever hazards come your way. It could be rain, heat, cold, pollution, a shock, a fall, exertion, a position, a need for comfort, etc.
A multifunctional garment is the answer to your worries. You have a free mind and can focus on other matters because it solves and anticipates all problems since, in addition, it also meets your aesthetic tastes.
A VEST PARIS garment must be customizable
VEST PARIS also wants to establish the idea that the same garment can be personalized because we all have different needs.
While you all need to look your best in a well-cut garment, some are looking for a waterproof garment (not others), some need insulation depending on where they live, some need safety when traveling by motorbike, scooter or bicycle.
VEST PARIS makes this possible. Choose according to your needs.
The Inventive Experience
This new approach is based on the 10 years of experience of some of our employees at Inventive Citi.
To perfectly meet the need, we had no choice. We had to impose a new way of thinking about clothing by jointly implementing two measures:
- completely rethink the design of the garment
- develop materials other than those imposed on us by the market
Hard-line minds
This work of questioning could only be fueled by non-conformist minds. Minds fiercely determined to break the codes, driven by perseverance and audacity.
Everyone who makes up VEST PARIS takes a different look at the market using more pragmatic analyses.
Our only concern: to continually move the lines to resolve the problems that arise, to adapt to a changing demand and to satisfy a need that fashion brands or specialist brands have not identified.
Challenging our suppliers
Since the creation of Inventive Citi in 2011 and then VEST PARIS, we have continually challenged our supplier partners in their development and technological innovation work. Internally, we push our design teams every day to solve problems and improve the work already accomplished.
We reject fatality and self-satisfaction.
Customer experience as a marker
From the very beginning of the brand, our customers' experience has also been integrated into the product improvement process. We have always and consistently involved our customers in our design and development work. Their opinions are always taken into account.
Do more with less clothes
So our clothes are the result of the addition of all these factors.
“Less clothes to do more” could be the motto of VEST PARIS. A motto also synonymous with more responsible consumption because a single purchase is better than several and, above all, buying a garment that lasts over time despite intensive use is a first brake against outdated consumerism.