Here, every article is written by those who believe that the motorcycle jacket and the jacket against urban threats can be reinvented: welcome to VEST PARIS , where elegance and innovation meet discreetly.
A clothing revolution is underway
Over the past three decades, technical fashion has undergone a rapid evolution. Once confined to sportswear and outdoor equipment, it has gradually become integrated into urban wardrobes to meet the demands of a modern lifestyle.
Today, visionary brands like Arc'teryx, The North Face, Stone Island, Acronym, and Veilance have helped revolutionize the way we dress by combining design, technology, and performance. These historic players have successfully combined textile innovation with aesthetics, paving the way for a new generation of functional clothing.
In this rapidly changing landscape, VEST PARIS, formerly Inventive Citi , stands out as an essential reference in France and Europe. The brand redefines high-end technical fashion by creating multifunctional jackets adapted to everyday needs while integrating cutting-edge technologies to ensure user safety.
Versatile clothing for a dynamic everyday life
The world is moving towards more versatile mobility, and our clothing must follow this trend. Versatile technical clothing now allows you to transition from a professional environment to outdoor activities without compromising on style or comfort.
With the rise of cycling and scooter travel, particularly in urban areas, the demand for jackets that combine style and protection continues to grow. Brands like Tilak, Outlier, Mission Workshop, and Nike ACG have embraced this need by developing lightweight, breathable, and waterproof jackets, but few manage to combine advanced physical protection with refined aesthetics.
This is where VEST PARIS stands out. Since 2012, the brand has been designing jackets capable of accompanying city dwellers in all their activities: from the office to two-wheeled journeys, to mountain stays. Thanks to the integration of high-quality European technical materials and the integration of removable protections , VEST PARIS offers a refined alternative to overly typical specialized equipment.
Technical materials designed to last
In a world where textile overconsumption has become a major problem, technical clothing provides a concrete answer: it's better to buy less, but better. Unlike fast fashion, which relies on cheap and flimsy materials, brands specializing in high-end techwear favor innovative textiles designed to withstand the wear and tear of time.
VEST PARIS is fully committed to this approach with jackets designed from highly technical and durable materials, such as Majocchi's RESCUE fabric, originally developed for military use. This material offers exceptional resistance to weather, friction, and shock, ensuring increased longevity even under intensive use.
Beyond durability, technical clothing must also be easy to maintain. The waterproof and breathable membranes used by VEST PARIS allow the jackets to maintain their performance without requiring repeated chemical treatments. Furthermore, the brand prioritizes responsible production, with fabrics sourced exclusively from Europe to limit its carbon footprint.
This approach not only allows us to offer high-performance clothing, but also to meet the new expectations of consumers, who are looking for products that can last them for years, without losing quality or comfort.
Integrated safety: a key criterion in urban fashion
The need for safety has never been more pressing in our societies. Between the rise in bicycle and scooter accidents in urban areas and the challenges of personal protection, consumers are looking for clothing that protects them without compromising their freedom of movement.
Some brands, such as Vollebak and POC, have incorporated enhanced protection elements into their collections. However, no brand pushes innovation as far as VEST PARIS , which incorporates specific protection against falls from two-wheelers, as well as ultra-discreet ballistic solutions adapted to professionals and individuals exposed to risks.
Textile innovation: towards even smarter fashion
The future of technical fashion isn't just about safety. Revolutionary new materials are emerging, offering ever-increasing strength, breathability, and durability. These include:
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Thermoregulating textiles : inspired by technologies used by NASA, they adapt to body temperature and climatic conditions.
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Ultra-breathable waterproof membranes : such as Loro Piana's Storm System or Gore-Tex Pro , which provide optimal protection against the elements without compromising comfort.
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Self-cleaning and anti-bacterial textiles , which require less washing and extend the life of clothes.
These innovations are at the heart of VEST PARIS's creations , which favor an eco-responsible approach by using recycled materials and production techniques that reduce the carbon footprint.
Reduce your wardrobe with versatile and smart technical clothing
For a long time, fashion has segmented clothing into different categories: workwear, sportswear, technical equipment, casual wear, etc. But today, consumers are looking for versatile pieces that can adapt to multiple situations without sacrificing style or performance.
This is where multifunctional jackets come into play. VEST PARIS designs models that can be worn in different contexts:
- At work : a jacket with a simple and elegant design that is perfect for professional meetings.
- On the go : stretchy and breathable materials for optimal comfort, even on a motorbike or bicycle.
- Whether traveling or for leisure : technical clothing that protects against wind, rain and even some more serious risks, while remaining attractive.
This modularity significantly reduces the amount of clothing needed on a daily basis. Rather than purchasing several specific jackets (motorcycle, city, sports, winter, summer), a single, well-designed piece can fulfill several functions at once.
Finally, aesthetics play a key role. Most current protective equipment is very visually striking and often unsuitable for professional or urban environments. By focusing on a clean and timeless design, VEST PARIS offers clothing that combines discretion and high performance, allowing you to streamline your wardrobe without compromising on appearance.
Which brands will shape the future of technical fashion?
If pioneers like Patagonia, Arc'teryx, and Acronym have led the way, and new brands are emerging that promise to redefine industry standards. These include Descente Allterrain, Norse Projects, Outlier, and Nanamica , which are working on the perfect hybrid of urban clothing and cutting-edge technology.
With its unique approach and ultra-specific positioning, VEST PARIS naturally fits among these forward-looking brands. By combining textile innovation, versatility, and safety, it offers city dwellers an exclusive, high-end alternative, where each jacket becomes an everyday ally.
The V007 jacket: a revolution in personal protection
One of VEST PARIS's flagship models, the V007 bulletproof vest , is a unique bulletproof vest in the world. Designed to be worn every day without looking like security equipment, it combines lightness, discretion, and high-end design. Its modular design allows for the integration of ballistic protection while maintaining a sleek silhouette. In 2025, where personal security issues are becoming increasingly pressing, this jacket represents a major step forward in functional fashion.
Our opinion
The technical fashion market is undergoing a profound transformation, driven by a growing desire to combine aesthetics, functionality, and environmental responsibility. Far from being merely utilitarian, these garments are becoming true allies of modern life.
With ever-increasing innovations and growing safety needs, technical fashion represents the future of urban dressing. Thanks to its expertise, commitment to sustainability, and high-end craftsmanship, VEST PARIS is positioning itself as a must-have brand for years to come.
In 2025 and beyond, one thing is certain: dressing will no longer be just about style, but also about performance and protection.